If you see odd URLs they are probably referer (sic) spam. DO NOT click on them…that is their intention. Also, since some site publish their server logs or the logs are publically (i.e. search engine) accessible, the inbound link to their site gives them slight link juice from your site – at no cost to them and without their permission.

To rid your logs and site of referrer spam you can modify the htaccess file on an Apache server:

Options +FollowSymlinks
RewriteEngine On
RewriteCond %{HTTP_REFERER} ^http://(www\.)?spammersite1.com.*$ [OR]
RewriteCond %{HTTP_REFERER} ^http://(www\.)?spammersite2.com.*$ [NC,OR]
RewriteCond %{HTTP_REFERER} ^http://(www\.)?spammersite3.com.*$ [NC,OR]
RewriteCond %{HTTP_REFERER} ^http://(www\.)?spammersite4.com.*$ [NC]
RewriteRule .* - [F,L]

Change spamsite.com to the bad referrer sites. The bad sites will be given a Forbidden error and not appear in your server logs.

For a detailed explanation, the web page stop referrer spam shows how to block bad referrer URLs. This is for Apache servers only.

In the full view mode, do you have entries with no page values (i.e. only hit values)? If so, then something (usually images) is being served other than the web page itself. One possibility is the site is hot-linking (stealing) your images. In other words, they display your image on their site. It can also be a search engine indexing your images.

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